In addition to the TV channel, Nelonen, and the cable TV company, HTV, SWelcom’s units include Werne, Måndag, and 2ndhead, which provide electronic media production services.
For SWelcom, 2003 was an excellent year. The division improved its financial performance considerably and posted a profit. Nelonen increased its share of the advertising market and became the second most viewed channel among viewers aged between 10 and 44. For HTV, the year was also successful, with a substantial increase in the number of connections and the number of broadband internet subscriptions.
In 2004, Nelonen’s broadcasts will expand to cover almost all of Finland. The company’s positive result in 2003 will help investments in digital TV and programming. HTV’s profitable growth will continue and the company will focus on starting new services for its broadband customers.