SanomaWSOY - Annual Report 2003


SanomaWSOY | Sanoma Magazines | Sanoma | WSOY | SWelcom | Rautakirja | Financials

In brief
Key figures
Organisation
Year 2003
Outlook 2004
Management
Companies

SWelcom

SWelcom is SanomaWSOY’s electronic media division. The division includes Finland’s third most important advertising media, the Nelonen TV channel, and the country’s biggest cable TV company, HTV (Helsinki Television).

A significant player in electronic media

”We are a serious challenger on the electronic media market, in both television and broadband internet. Our goal is to be the number-one choice for our target groups and an important player in the field of electronic media at the national level.”

Tapio Kallioja, President of SWelcom


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  Nelonen’s news cameramen have won a number of top Finnish awards. Mikko Hirvonen is one of the news anchors. The popularity of TV channel Nelonen continued to grow in 2003 among the channel’s key target audiences. ‘The Sopranos’ won numerous awards in 2003.The Finnish firework championships held by Nelonen is Finland’s largest public event. Nelonen arranges a customer event during the championships. HTV and Welho were profiled on Helsinki’s city bikes during the summer. Nelonen’s programmes received four Venla awards in 2003. ‘Irtiottoja’ received an award as the best drama series. HTV’s broadband network already has more than 260,000 households as customers. A HTV shop in Sanoma House.
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