SanomaWSOY - Annual Report 2003


SanomaWSOY | Sanoma Magazines | Sanoma | WSOY | SWelcom | Rautakirja | Financials

In brief
Key figures
Organisation
Year 2003
Outlook 2004
Management
Companies

Sanoma Magazines

     
 Key indicators, € million  31.12.2003  31.12.2002
 Net sales  1 028.4  1 008.1
 Operating profit before amortisation  159.1  147.7
% of net sales 15.5 14.6
Operating profit 78.8 58.2
% of net sales 7.7 5.8
Operating profit excl. associated companies 67.2 42.4
% of net sales 6.5 4.2
Balance sheet total 1 504.7 1 654.5
Gross investments 18.4 18.7
Return on investment, % (ROI) 6.9 5.1
Personnel under employment contract, average 4 421 4 835
Personnel, average (full-time equivalents) 3 879 4 228
 
Operational indicators, 1.1 – 31.12. 2003 2002
Number of copies sold (press distribution / Aldipress), thousands 115 124 123 901
Number of magazines published 232 221
Magazine copies sold, thousands 411 421 420 762
Number of advertising pages sold 47 122 49 144







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Flair is one of the most growing women’s magazines in the Netherlands, with a circulation of about 110,500. Sanoma Magazines has licensed seven internationally renowned brands, including Marie Claire, which it publishes in Belgium and the Netherlands. A conference of FIPP, the international federation of the Periodical Press, was held at Sanoma Uitgevers’ head office in Hoofddorp in November. From the right: President Eija Ailasmaa, director Helga Bouwman, and publisher Henk Roelofs. The launch of TV Story magazine in Croatia was backed by the Story Supernova Show song contest, which was arranged with a TV channel and enjoyed great success. The finalists’ Christmas CD was bundled with the magazine. As Editor-in-Chief for more than three decades, Guy Mortier made Hum0 a Flemish institution. In March 2003, over 12,000 people came to the Antwerp Sportpaleis to say farewell. His message for the future: “The Humo Show goes on! Editors staged a surprise for participants at a Sanoma Magazines Finland’s marketing event by taking to the catwalk. Gloria magazines’ Editor-in-Chief, Riitta Lindegren. The World Festival organised by Feeling in Belgium combines music and cuisine. Tinadag, arranged by the Dutch-based weekly Tina, brought together 11,000 girls in an outdoor music event. Sanoma Magazines Praha’s Sestra (Nurse) maga­zine holds the Nurse of the Year competition. Aldipress also now distributes videos. Sanoma Budapest is one of the sponsors of the Sziget 2003 Music Festival. Its magazines were present during the festival. Signing for a new joint venture, Sanoma Bliasak Bulgaria. From the right: Sanoma Magazines International’s CEO Koos Guis, Sanoma Magazines’ Chief Legal Officer Paul van Driessen, and Bliasak Media AD’s President Dimitar Drumev.
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