A media company of opportunities and operational excellence

Mission

SanomaWSOY’s mission is to be the media company of opportunities and operational excellence.

Vision

SanomaWSOY’s aim is to be the leading media company in our chosen markets by offering

the most wanted and valued products and services and
the best level of sustainable profitability and growth.

Values

Creativity
Reliability
Dynamism

Creative work is the essence of communications, creativity and reliability form the basis of all our activities. Dynamic people are essential to our success.

Strategic objectives

SanomaWSOY’s strategic aim is:

To build a balanced business and market portfolio, that ensures sustainable growth and profitability
To be a market leader and successfully leverage that leadership in our chosen businesses and markets
To be a leading European magazine publisher
To internationalise 1–2 additional businesses step by step
To develop profitable new products and services; including those that can be successfully expanded crossmedia and/or internationally
To increase the profitability of our present businesses and improve efficiency
To continuously promote best management practices
To divest non-core assets and businesses.

Strategic financial targets

Strategic financial targets are defined as operating profit (EBIT) of net sales, %

Sanoma Magazines 9.0%
Sanoma 12.5%
WSOY 12.0%
SWelcom 7.5%
Rautakirja 6.0%
SanomaWSOY Group 9.0%

Capex yearly basic level under € 100 million. Equity ratio approximately 50%

SanomaWSOY distributes at least one-third of the Group’s cash flow from operations in the form of a dividend.