SanomaWSOY - Annual Report 2003


SanomaWSOY | Sanoma Magazines | Sanoma | WSOY | SWelcom | Rautakirja | Financials

In brief
Key figures
Organisation
Year 2003
Goals
Management Review
Outlook 2004
Governance
    » Corporate governance
    » Risk management
    » Board of Directors
    » Management Group
    » Investing in SanomaWSOY
Personnel
Environment

Management Group

Hannu Syrjänen, born 1951, B.Sc. (Econ), Master of Laws, President & COO, SanomaWSOY Corporation

Served Rautakirja from 1989 as Vice President and Executive Vice President & Deputy CEO before being appointed President & CEO in 1998. Previously served as Vice President at the TS Group, Vice President at Wihuri Oy and Managing Director of Finnish Lawyers’ Publishing Oy.

Board memberships: Sanoma Corporation (Finland) (chairman), SWelcom Oy (Finland) (chairman), Werner Söderström Corporation (Finland) (chairman), Rautakirja Oy (Finland) (chairman), Federation of the Finnish Media Industry (Finland) (chairman), Ilmarinen Mutual Pension Insurance Company (Finland) (chairman), The Confederation of Finnish Industry and Employers (Finland), Districo International AB (Sweden) (chairman), Indoor Group Oy (Finland), Pro Kirja Oy (Finland), the National Board of Economic Defence (Finland), the Graphic Industry Pool (Finland) (chairman), Foundation for Economic Education (Finland), Finnish Scouts Foundation (Finland) (member of the Supervisory Board). Also a member of the council of National Voluntary Defence Support Association (Finland), Research Foundation of the University of Helsinki (Finland), the Helsinki Chamber of Commerce (Finland), Foundation Institutum Romanum Finlandiae (Finland), and Value Creating Management of Media Companies-program/INSEAD (member of Advisory Board).

Owns 20,000 SanomaWSOY Series B shares, 5 note units of SanomaWSOY’s Convertible Capital Notes 2001, 50,000 2001A, 50,000 2001B and 50,000 2001C warrants.

Eija Ailasmaa, born 1950, M.Pol.Sc., President & CEO, Sanoma Magazines B.V.

Served as President of Sanoma Magazines Finland Oy and Helsinki Media Oy between 2000 and 2002, as Executive Vice President and General Manager, Magazines at Helsinki Media Company Oy between 1998 and 2000. Previously served as Vice President, Publishing at Sanoma Corporation’s Sanomaprint and Helsinki Media Company Oy, as Editor-in-Chief of the family magazine Kodin Kuvalehti, and in various editorial positions at Ilta-Sanomat.

Board memberships: Sanoma Magazines B.V. (the Netherlands) (chairman of the Management Board), Sanoma Magazines Finland Corporation (chairman of the Board), Hansaprint Oy (Finland), R.C.V. Entertainment B.V., Sanoma Budapest Kiadói Részvénytársaság, Sanoma Magazines Belgium N.V. and Uitgevers Maatschappij N.V.

Owns 80 SanomaWSOY Series A shares, 6,000 series B shares, 30,000 2001A, 30,000 2001B and 30,000 2001C warrants.

Aarno Heinonen, born 1944, M.Sc. (Econ), Senior Vice President, Administration and Finance, SanomaWSOY Corporation, until 31 March 2004

Served as CFO and Executive Vice President of Werner Söderström Corporation between 1987 and 1999. Previously served as CFO of Veitsiluoto Oy and as Auditing Manager and CFO at the Huhtamäki Group.

Board memberships: All SanomaWSOY´s Real Estate Companies (chairman), Werner Söderström Corporation (Finland), Sanoma Corporation (Finland), Rautakirja Corporation (Finland), the Media Employers Association (Finland), the Finnish Employers Management Development Institute (Finland), Vapo Oy (Finland) (chairman), and the Economic Research Foundation of the Communication Industry (Finland) (vice chairman).

Owns 200 SanomaWSOY Series A shares, 5,040 Series B shares, 30,000 2001A, 30,000 2001B and 10,000 2001C warrants.

Nils Ittonen, born 1954, B.Sc. (Econ), Senior Vice President, Group Treasury and Asset Management, SanomaWSOY Corporation

Joined Sanoma in 1977 and served in various positions, including as Vice President, Asset Management at Sanoma Corporation and as CFO of Sanoma Inc. (USA), and Crafton Graphic Co (USA).

Board memberships: Rautakirja Oy (Finland) (vice chairman), SWelcom Oy (Finland), Sanoma Magazines Finland Corporation (Finland), Oy Asipex Ab (Finland), and Jane and Aatos Erkko Foundation (Finland).

Owns 50,000 SanomaWSOY Series B shares, 30,000 2001A, 30,000 2001B warrants and 30,000 2001C warrants.

Erkki Järvinen, born 1960, M.Sc. (Econ), President & CEO, Rautakirja Oy

Served Rautakirja as Senior Vice President, Kiosk Operations since 1997. Previously served as Marketing Manager and Head of Marketing at Vaasamills and as Managing Director of Siljans Knäcke AB in Sweden when they were part of the Cultor Group, and as Product and Marketing Manager for Oy Karl Fazer Ab’s Fazer Bakeries.

Board memberships: Rautakirja Oy (Finland), Rautakirja´s Pension Foundation (Finland) (chairman), Finnkino Oy (Finland) (chairman), Suomalainen Kirjakauppa (Finland) (chairman), JHC Arena Holding Oy (Finland), IBA (International Book and Press Retailers Association), Narvesen Baltija SIA (Latvia), Baltic Cinema SIA (Latvia) (chairman of the Supervisory Board), AS MPDE (Estonia) (chairman of the Supervisory Board), UAB Vingio kino teatras (Lithuania) (chairman of the Supervisory Board), R-Kiosk Eesti AS (Estonia) (chairman of the Supervisory Board), AS Lehepunkt (Estonia) (chairman of the Supervisory Board), Jokerit HC Oyj (Finland), Confederation of Service Industries, and the Helsinki Chamber of Commerce (Vantaa section) (Finland).

Owns 30,000 2001B and 30,000 2001C warrants.

Jorma Kaimio, born 1946, Ph.D., Docent in Classical Philology at the Universities of Helsinki and Turku, President, Werner Söderström Corporation

Served as WSOY’s Literary Director and Deputy President between 1991 and September 2000. Prior to joining WSOY, he served as Managing Director of the Academic Bookstore, and as a Research Fellow and Lecturer at the University of Helsinki.

Board memberships: Werner Söderström Corporation (Finland), Ajasto Osakeyhtiö (Finland) (chairman), Weilin+Göös Oy (Finland) (chairman), Bertmark Media AB (Sweden) (chairman), Helsingin yliopiston Holding Oy (Finland), Licentia Oy (Finland) (chairman), the WSOY Literary Foundation (Finland) (secretary), the Lauri Jäntti Foundation (Finland), The Finnish Book Publishers Association (Finland) (deputy chairman), and the delegation of the Valamo Foundation (Finland).

Owns 14,480 SanomaWSOY Series B shares, 30,000 2001A, 30,000 2001B and 30,000 2001C warrants.

Tapio Kallioja, born 1948, M.Sc. (Eng), President, SWelcom Oy

Joined Sanoma in 1984. Served as Vice President of Sanoma’s Eurocable Group and New Media Group and President of Helsinki Telset Oy and Helsinki Television Ltd., and as President of Helsinki Media Company Oy.

Board memberships: SWelcom Oy (Finland), Helsinki Television Ltd. (Finland) (chairman), Oy Ruutunelonen Ab (Finland) (chairman), 2ndhead Oy (Finland) (chairman), Suomen Urheilutelevisio Oy (Finland), the Association of Commercial Television of Finland (Finland) (chairman), and SSH Communications Security Oyj (Finland).

Owns 1,600 SanomaWSOY Series B shares, 30,000 2001A, 30,000 2001B and 30,000 2001C warrants.

Seppo Kievari, born 1943, President, Sanoma Corporation and Publisher, Helsingin Sanomat until 31 March 2004

Served Sanoma since 1966 e.g. as Senior Editor-in-Chief of Helsingin Sanomat, Executive Vice President of Sanoma Corporation, and the Publisher of Sanoma’s newspapers..

Board memberships: Sanoma Corporation (Finland), Lehtikuva Oy (Finland) (chairman), Startel Oy (Finland) (chairman), the Finnish News Agency (Finland) (chairman), the Finnish Newspapers´ Association (Finland) (chairman), Kymen Lehtimedia Oy (Finland) (chairman), WAN (World Association of Newspapers), Federation of the Finnish Media Industry (Finland), Hämeen Sanomat Oy (Finland), ENPA (European Newspaper Publishers’ Association), the Helsingin Sanomat Centennial Foundation (Finland) (chairman), and the Päivälehti Archives Foundation (Finland) (vice chairman).

Owns 5,000 SanomaWSOY Series B shares, 30,000 2001A, 30,000 2001B and 20,000 2001C warrants

Kerstin Rinne, born 1950, LL.B., Master of Laws (trained on the bench), Senior Vice President, Group Legal Affairs and Planning, SanomaWSOY Corporation

Joined Sanoma in 1980. Served as Vice President, Legal Affairs between 1984 and 1999. In addition to Legal Affairs, Rinne has been responsible for e.g. corporate planning, information services, and administration at various points. Previously worked e.g. as Attorney for the law offices Silkko & Ståhlberg, H. Hedman, and Rinne & Talikka.

Board memberships: Sanoma Corporation (Finland) (vice chairman), Werner Söderström Corporation (Finland), SWelcom Oy (Finland) (vice chairman), Sanoma Finance AG (Switzerland) (chairman), the HYY Group (HYY Group Ltd, Kaivopiha Ltd, HYY Real Estate Division) (Finland). Also a member of the Delegation of the Nordic Lawyers Meetings, the Information Society Council and the Corporate Affairs Group of the European Publishers Council.

Owns 1,199 SanomaWSOY Series B shares, 30,000 2001A, 30,000 2001B and 30,000 2001C warrants.

Mikael Pentikäinen, born 1964, M.Sc. (Agriculture and Forestry), President, Sanoma Corporation as of 1 April 2004

Served Finnish News Agency as Editor-in-Chief and President since 1999. Previously served as Editor-in-Chief of Etelä-Saimaa between 1996 and 1999 and as editor in political news of Helsingin Sanomat between 1992 and 1996.

Board of memberships: Sanoma Corporation as of 1 April 2004.

Owns 30,000 2001C warrants.

Matti Salmi, born in 1950, M.Sc. (Econ.), Senior Vice President, Finance and Administration, SanomaWSOY Corporation as of 1 April 2004

Served Rautakirja since 1988 as Senior Vice President, Corporate Finance and Administration. Previously served as Vice President, Finance at Suomen Tupakka Oy and as Controller at British American Tobacco Ltd.

Board memberships: Commercial Employers Association KTL (Finland), Narvesen Baltija SIA (Latvia), Baltic Cinema SIA (Latvia), Finnkino Oy (Finland), Eurostrada Oy (Finland), Suomalainen Kirjakauppa Oy (Finland), AS MPDE (Estonia), AS Megapanus (Estonia), Foodstop Oy (Finland), UAB Vingio kino teatras (Lithuania), AS Lehepunkt (Estonia), R-Kiosk Eesti AS (Estonia), Jokerit HC Oy (Finland). Also a member of the consultative committee of KTL/Federation of Finnish Commerce and Trade KKL and the Association of Pension Foundations in Finland ESY.

Owns 12,000 2001B and 30,000 2001C warrants


The share ownership information refers to 31 January 2004. A complete list of SanomaWSOY´s insider holdings, updated monthly, can be found at www.sanomawsoy.fi.


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The IS and the HS Business Unit had both a good year in 2003 despite the challenging market situation. 2003 was an excellent year for SWelcom. The electronic media division improved its financial performance considerably. SWelcom’s President, Tapio Kallioja, with Vice President Pekka Salmén of Helsingin Sanomat’s Printing Plant. The IS and the HS Business Unit had both a good year in 2003 despite the challenging market situation. Lehtipiste collected and distributed 40,000 magazines for Finland’s National Schools’ Magazine Day. A lesson under way at a comprehensive school in Helsinki. Helsingin Sanomat’s online edition was revamped in autumn 2003. The key people behind the revamp: Pekka Pekkala, Aki Nykänen, and Mikko Hämäläinen. Helsingin Sanomat’s monthly supplement had its 20th anniversary in 2003. The Group’s fifth Vision Day looked at stakeholder expectations. Christina von Wackerbarth from Sanoma Magazines Belgium, Vice President of the European Investment Bank Sauli Niinistö, and Chairman & CEO Jaakko Rauramo. Mickey Mouse celebrated his 75th anniversary in 2003, and Donald Duck will turn 70 in 2004. Sanoma Magazines holds the Disney licenses in Finland and the Netherlands. Group teams have been actively developing operational guidelines for finance, planning, personnel administration, and legal affairs. Juha Jaskara, Kerstin Rinne, Jussi Vuorinen, and Gerard Moussault in a Planning team meeting. Dutch-based Libelle is SanomaWSOY’s largest-circulation magazine. On the way to Sanoma Uitgevers’ Strategy Day.
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